Marketing options

The marketing of your home requires careful consideration. There are a range of options underneath Private Treaty and Auction sales.

By negotiation. Here you set a marketing price with the agent and the buyers put offers forward. This may lead to higher offers but can exclude some buyers who want a more direct pricing model up front.

Price ranges. Here a price range is offered I.e $560,000-$600,000. This has the effect of attracting people at both ends of the range so may lead to higher numbers of potential buyers through the property. However if a price is offered in the range and rejected by you the property must be advertised at a new range above the offered price.

Fixed price. Here a set single advertised price is put on the property. However buyers often assume you have added 5-10% so may offer under the advertised price.

Tender. Here buyers are asked to confidentially put in writing their offer by a fixed date. Unlike a public auction where potential buyers are aware of the amount and volume of other bids.

Auctions are the alternative to the above Private Treaty styles. Auctions normally involve a four week campaign prior to auction. You also set a reserve price at which (if reached) the property can be sold on auction day.

If the property does not sell at auction the home is then offered for sale by Private Treaty. Homes that are passed in at auction often sell in the weeks after auction.

Irrespective of the style of your home and selling needs,we will discuss with you the best campaign that suits your selling requirements.

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